Can Ayurvedic Clothes Heal You?
The Hindu|December 14, 2019
As fashion brands promise the benefits of herbs and spices in a kaftan or a karta, it is time to identify what these garments can really do
- Sathya Bhavana
Can Ayurvedic Clothes Heal You?

‘Medicinal herb-dyed’, ‘immunity boosting’, ‘no toxic irritants’. These terms are commonly found on clothing tags of Ayurvedic apparel. Marketed with attention to healing properties and doshas, these textiles are rooted in the philosophy of the ancient medicinal system.

If you run a quick check on Google, searches for #ayurveda and #sustainablefashion (1.7 and 4.5 million posts respectively and counting) have quintupled over the last three years (according to French tech startup, Heuritech). Interestingly, Ayurveda headed the lineup at the Global Wellness Summit (GWS) in Singapore this October — with ‘wellness’ apparel as one of the major talking points at the three-day event, along with trends like biomeasuring wearables that track your stress levels, and clothing from crop waste.

Brand central

この蚘事は The Hindu の December 14, 2019 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は The Hindu の December 14, 2019 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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