MUMS ON THE WEB - @momdiariesbyritu & @mom_and_zeeva

SHARE THEIR JOURNEYS ON SOCIAL MEDIA

@momdiariesbyritu

Ritu Madaan, 29

Mum to Gaurisha, 2.5 years

The Uttarakhand-based mommy blogger shares fun playtime hacks, mommyhood hacks and easy DIYs with her 29.8K following.

Insta account I love to stalk: MomComIndia

My blogging JOURNEY on Instagram started when my li’l one came into our lives in 2019. I started capturing moments and documenting my journey as a stay-at-home mum, but not with the intention of becoming a blogger or influencer—I didn’t even know what these term meant back then! I started giving parenting tips from my own experiences, through reels and pictures, and even started a monthly series showcasing all activities that my daughter does. From there, I built my audience who clearly liked what they saw. Of course, I have immense support from my husband who has incredible patience shooting content for me.

For me, the biggest ADVANTAGES is that you don't necessarily have to give up your full-time job to kickstart your influencing career, you can do it in conjunction with your job, as a ‘side hustle’. On the downside, my mind is constantly running with content ideas and keeping up with the social media world. I spent so much time with my phone that it leads to this mom guilt that I might not be giving her as much time too.