MY JOURNEY IN COMMERCIAL PHOTOGRAPHY

Life is a journey filled with lessons, hardships, joys, celebrations, and memorable moments that will ultimately lead us to our destination, our purpose in life.

- JOSE JEULAND

The road will not always be smooth; Some of these challenges and excitement will test our courage, strengths, weaknesses, but makes our life exciting and fulfilling.

When I was planning to commence my photography journey, commercial photography never crossed my mind. I wanted to focus solely on documentary, travel, street, and doing an exhibition.

There were a couple of reasons why I was not planning to do this. I know that I was only able to do street photography. In the beginning, I was doing documentary and travel photography and contributing articles to magazines and photography exhibitions.

Managing lighting equipment was another world for me. One fine day, I bought my first strobe light and practiced with it often. Gradually, I received requests for corporate and portrait photoshoots. My experience grew; I acquired new skills and purchased more gear.

I like to challenge myself and face challenges. Eventually, I started embarking on big projects. It has been a self-journey, and I have improved tremendously by rigorously practicing while working. I had to manage multi-tasks such as client liaison, crew members, and the expected deliverables from the client - every single process was interesting for me.

Three and half years ago, my wife, Shanthi, and I founded our sister company, COCO Public Relations, and COCO Creative Studio. COCO Creative Studio is a creative, productive house that offers creative, commercial, and videography services.

We are an experienced and professional creative agency equipped with a large team that can handle small to large projects.