Quick Adaptation is the Key to Success

Sony has launched its most advanced full frame camera recently, and like our readers, we are curious to know about the future of Sony’s Alpha line-up in the increasingly crowded Full Frame Mirrorless segment. Here we have Mukesh Srivastava, Head of Digital Imaging Business, Sony India, in conversation with Smart Photography.

- Sujith Gopinath

We are back from a long lockdown period and the situation does not seem to have improved much. What were the major learnings during this period for the digital imaging segment? How do you plan to translate these learnings into action?

In the past one year, we observed numerous new trends such as rise in OTT content creation, cinematic movie-making, professional and serious vlogging, live streaming and hobby as well as indoor photography. Keeping our finger on the pulse of market requirement, Sony has constantly fuelled the market with a wide variety of products ranging from industry-leading mirrorless cameras, professional and consumer cinema lines for professional quality live streaming in-line with every kind of demand.

Since movement has been severely restricted, buying trends from e-commerce channel has been on an upswing. In order to cater to such a demand from the online segment, we made sure to further strengthen our presence and availability across all the major e-commerce platforms in India.

As far as our approach is concerned, we continued with our workshops and tutorials online so that consumers can spend more time nurturing themselves into professionals. In fact, Sony has been the first camera brand to adapt to the environment and make a complete shift from offline to online. Going forward, even when things normalise, we would continue our online sessions, since people can participate as per their availability and comfort.