EVA BERNEKE describes her first year at the helm of the world's third-largest satellite company as a "whirlwind." That's an understatement. Since she took over Eutelsat in January 2022, the Danish CEO has become a direct competitor to Elon Musk, been accused by the Ukrainian government of aiding Russian propaganda, and found herself in the thick of bitter Brexit politics-and that's before you even mention the Iranian sabotage attempt.
Despite all that, Berneke gives the impression that she has everything under control. When she arrived at Eutelsat, the French company's bread-and-butter business was beaming TV channels into homes using geostationary satellites, which move at the same speed as Earth's rotation to stay in a fixed position above the planet's surface. The organization she - inherited was stable and solid, she says, but stagnating in an industry that was experiencing radical change. Although Eutelsat was starting to offer satellite internet, the public's shift to streaming was eroding the company's TV revenue.
The entrance of two of the world's richest men into the satellite business-Elon Musk with Starlink and Jeff Bezos with Project Kuiper-was also beginning to change the way incumbents thought about their future. "When you have two of the biggest business innovators interested in your industry, you should expect a little bit of shaking up," Berneke says.
この記事は WIRED の July - August 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は WIRED の July - August 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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Spin Cycle - To study tornadoes, it helps to wear a skirt (and rocket launchers).
To study tornadoes, it helps to wear a skirt (and rocket launchers). When the Dominator is about to intercept a tornado, Timmer uses a two-prong system to anchor the vehicle. Air compressors lower the car so its thick rubber skirt nearly touches the ground, and spikes wedge 6 inches into the earth to firmly prevent the vehicle from liftoff. Timmer and ONeal have seen roughly 65 tornadoes in the past six months. It was a historic amount, ONeal says. A lot of meteorological setups are busts, but every day we drove out this year, we felt like we would see a tornado.
Fantastic Plastic - a plastic bag might be the most overengineered object in history.
Stretchy seaweed. Reverse vending machines. QR-coded take-out boxes. To cure our addiction to disposable crap, we'll all need to get a little loony.
Piece of Mind - This diagram maps 1 cubic millimeter of the brain-but its unprecedented clarity deepens the mysteries of cognition.
This diagram maps 1 cubic millimeter of the brain-but its unprecedented clarity deepens the mysteries of cognition. Although this image wouldn't look out of place on a gallery wall alongside other splashy works of abstract art, it represents something very real: a 1-cubic-millimeter chunk of a woman's brain, removed during a procedure to treat her for epilepsy. Researchers at Harvard University stained the sample with heavy metals, embedded it in resin, cut it into slices approximately 34 nanometers thick
I Am Laura Kipnis-Bot, and I Will Make Reading Sexy and Tragic Again
WHEN A FLATTERING EMAIL ARRIVED inviting me to participate in an AI venture called Rebind that I'd later come to think will radically transform the entire way booklovers read books, I felt pretty sure it was a scam.
DAMAGE CONTROL
According to Léna Lazare, the 26-year-old face of the radical climate movement, they're also acts of joy.
AN IMPERFECT STORM
CAN THE U.A.E. REALLY MAKE RAIN ON DEMAND OR IS IT SELLING VAPORWARE?
THE HOLE IN THE MAP OF THE WORLD
ON THE SURFACE, THERE'S NOTHING UNUSUAL ABOUT IT. JUST A SPOT OF OCEAN. BUT BENEATH THE WAVES LURKS SOMETHING INCREDIBLE: A MASSIVE WATERFALL. AND IN ITS MYSTERIOUS DEPTHS, THE FATE OF THE WORLD CHURNS.
COOLER HEADS
The deadliest environmental threat to city dwellers worldwide isn't earthquakes, tornadoes, flooding, or fire. It's heat.
TERMINAL VELOCITY
IT WAS 2 AM at Denver International Airport, and Jared Murphy was only a few hours into a planned 17-hour layover.
THE ETERNAL TRUTH OF MARKDOWN
If the robots take over, we should at least speak their language.
