Going back to 2013 when I did my own version of a golf league for professionals in India, it created a lot of buzz and excitement. It’s very exciting to play in and as spectators, it gives you something new and edgy to watch.
I think golf in general needs a bit of a shake-up. If you look at the success of the Ryder Cup, Presidents Cup and team events, they really bring in a larger audience. It also attracts a newer audience into the game. People support teams better than they support individuals.
When I sat with [EAGL founder] Mr. Sudesh Aggarwal and his team, I thought it’d be really cool if we had something like this for professionals, but the fact that it is being done for amateurs, I feel like this is the future of golf… the first of many leagues around the world. Now that Dubai is home for me, I thought it is a perfect platform for me to associate with because this is where the real growth of the game will come from.
Being a brand ambassador is an all-encompassing role in a way. It’s about advising them from my experience in the golfing world having been a professional for 16 years now. Also, having done a golf league myself, my learnings to help them not make the mistakes I made.
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