Opening Your Eyes To A Window Of Opportunity

Booze and fags. Petroland razors. Banking and insurance. Over the journey, our game in England has been sponsored by all sorts.

But new official partner Specsavers, who have thrown their money behind Test cricket for the next two summers, are pledging to use their position of prominence to, above all else, help advance the cause of public health.

Graduating from domestic to international backing, having held naming rights for the County Championship since 2016, the company – under the slogan of The Test Experts – have identified people who watch cricket as the same who need to take better care of their eyes.

James Read, Specsavers’ head of sports sponsorship, saw this neat link with this audience, just as they did when the company began their association with England’s umpires in 2014.

“This was a nice fit for us again when you look at the demographics of a test cricket crowd,” he said.