iPhone 13

Breakthrough camera innovations & bigger battery

This year’s iPhone upgrades were never going to be as dramatic as last year’s when Apple overhauled the smartphone and introduced 5G connectivity for the first time, but that’s not to say the iPhone 13 series doesn’t pack its punch. With improved cameras, more storage, and a bunch of under-the-hood features, the world’s greatest smartphone just got even better.

INTRODUCING THE iPHONE 13 FAMILY

At a virtual event titled California Streaming, Tim Cook and Co took to the stage to show off what they had been working on over the past year. True to form, this year’s iPhone upgrades aren’t quite as dramatic as the year prior - in fact, this year’s iPhone could very much be sold under an iPhone 12S moniker - but they’re still worthy additions. Apple has tweaked the design of the model this year with sleek flat edges and five new color options on the mini and standard variant, adding the most advanced dual-camera system ever on iPhone, and an even bigger change on the Pro and Pro Max models. That’s on top of the introduction of the A15 Bionic chip, which offers improved performance, longer battery life, and a new 128GB entry-level storage capacity at no extra cost to consumers. The new iPhone 13 and iPhone 13 mini will be available in Pink, Blue, Midnight, Starlight, and (PRODUCT)RED shipping from September 24, whilst the iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including graphite, gold, silver, and the all-new sierra blue color option.