Why Is Print Management Crucial In A Packaging Design?

A senior management leader with experience in delivering and sustaining revenue & profit in highly competitive B2B markets specialized in APAC , MEA and European region for FMCG, Retailers and pharmaceuticals. In the present role Vineeth Viswanathan is responsible to build develop and deliver compelling package design and artwork production on a global scale across print and ecommerce for global and regional FMCG clients.

- Vineeth A Viswanathan

Packaging design is creating not only the graphics but also to retain the consumers’ attention and it should help relate to the existing brand colors. Packaging design is crucial to not only the product itself but to the entire company because it becomes a memorable representation of a brand.

The packaging design to print process starts with a design concept and ends with a finished printed package. Unfortunately, the entire process can sometimes feel a bit overwhelming to wrap your head around. It's hard to make the right decisions when a lot of it seems so technical especially with multiple print process and substrates. The end result for many marketers is poor packaging quality, disappointing colors, high costs or missed deadlines.

Anyone can throw a product into a cardboard box and call it a package. But if you saw a shelf full of cardboard boxes, what factors would help you decide which box to choose? Packaging design makes it easy to differentiate between products and the brands that they deviate from.