A Touch Of Magic - Martin Paz

Chief Integrated Marketing Officer, Resorts World Manila

- Pat Calica

When you enter Martin Paz's office in the corporate building inside the Resorts World Manila (RWM) compound, you'll instantly notice an invisible line dividing the room.

On one side is his business space— an office chair sits behind a wooden desk, where important documents, a computer, and other work essentials are neatly organized. On the other side is a shrine of some sort, filled with collectibles, memorabilia, and things that are either sentimental or significant (or both) to our interviewee.

But while there’s a recognizable divide, one can see that each side complements the other in ways that only work if Martin Paz is in the picture.

Same thing goes when meeting Martin in person. First, you see the marketing wizard helming the vast communications and marketing arm of the company. He has and continues to propel RWM to greater heights when it comes to image and branding, at the same time delivering award-winning advertising and public relations campaigns for the integrated resort. Then, you discover the geeky guy who is passionate about magic— pulling cards from his pockets or asking you to search for something on your phone so he can showcase his magic skills.

It’s not that hard to reconcile the two sides of the man. Martin’s interests arm him with the necessary skills to help him become a master of his craft.

Foolish and hungry

As Chief Integrated Marketing Officer, Martin is on top of the resorts’ integrated marketing team, which employs about 66 people across its three divisions—marketing communications for advertising, digital, and multimedia; corporate communications for public relations and corporate social responsibility; and the special events and promotions for non-gaming events in the property.