Broadcast TV's Reduced Role Made Clear In Fall Presentations
Techlife News|May 28, 2022
They never even made it onto the stage.
Broadcast TV's Reduced Role Made Clear In Fall Presentations

There were constant reminders of the diminished influence of broadcast television networks this past week, when entertainment companies Paramount, Disney, Warner Bros. Discovery, NBC Universal and Fox hawked their upcoming wares to advertisers in flashy New York presentations.

None was more glaring than the fact that Craig Erwich and Kelly Kahl, chiefs of the ABC and CBS entertainment divisions, watched from the sidelines. Erwich was replaced by a boss with broader responsibilities, and NBC doesn’t even have an entertainment president; instead, there’s an executive who oversees several networks and streaming.

Broadcasters once owned the week, revealing their fall schedules to much fanfare. They’re now almost afterthoughts in bloated presentations where the action is now in streaming, and in the coming shakeout over how advertising will invade that format.

Yet with their plans, ABC, CBS and NBC — Fox didn’t even bother to release a fall schedule — show they clearly know their new place in the entertainment world.

“How do you not recognize reality?” said Garth Ancier, former entertainment president at NBC and Fox. “All of the networks are basically recognizing reality with their schedules. They’re not saying, ‘we’re going to build the audience back.’”

この記事は Techlife News の May 28, 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Techlife News の May 28, 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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