This is more than a case of opportunistic collectors looking to cash in on a burst of nostalgia triggered by the pandemic. Everyone seemingly is angling for a piece of the pie.
The corporations who own franchises such as Pokemon are rolling out new editions as quickly as they can print them; internet personalities are hawking the products and raking in advertising money; companies that tell collectors how much their possessions are worth are doing unprecedented businesses — and in at least one case getting financial backing from a prominent private equity firm looking to get in on the action.
But while some collectors and investors see dollar signs, others complain about the breakdown of their tight-knit communities. Players looking to play in-person again after the pandemic are unable to find the game pieces they want; if the pieces are available, prices have gone up astronomically. Critics of rising prices have become targets of harassment by those who now consider trading cards, comics and video games no different than a stock portfolio.
“Prices are going up, and access is going down,” said Brian Lewis, who operates a YouTube channel under the name Tolarian Community College.
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