MICRO- LOCATION: SEE WHERE WE'RE HEADED

Far beyond helping you get from A to B or find your keys, location technology is unlocking unimaginable possibilities for the future of travel, education, entertainment, and business. With the right strategy, the tech in our pockets will make the world smaller than ever before.

MICRO-LOCATION: WHERE WE’RE HEADED

Nowadays, it seems like every aspect of our lives has been digitized. When you want to take a shower, you can open an app to set the temperature and wait for it to be ready; when you want some lunch, you open UberEats and see what’s on the menu; when you want to meet up with friends, you open an iMessage and create a calendar date for when everyone’s free.

Though our devices are more connected than ever, one area that’s still lagging behind is location. Apple has made leaps and bounds in recent years with new AI technology like Siri Shortcuts, turning on our favorite Podcast and texting the kids when we’re headed home, and with Apple Maps following its controversial launch in September 2012, but embracing micro-location technology will really change the way we live, work, and play in the years ahead, transforming the world we live in.

The more our devices talk to one another, the more intelligent they become. Whether we’re at home watching the TV or we’re in the mall grabbing a coffee, micro-location technology can determine which devices are close, our directions, distance, and more, not only creating waypoints for navigation but helping us locate items, become safer, work smarter, and more.

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