TV+ Live

Expanding into exciting new entertainment arenas

As Apple continues its expansion of TV+, a $4.99 per month streaming service, the company is reportedly considering investing in live sports content to attract an entirely new audience. Now reports suggest that live music could also play a role in the future of TV+, giving subscribers even more value for money and helping Apple differentiate in a crowded market.

EXPANDING INTO LIVE SPORT

Both serious Apple investors and casual fans can agree that Apple TV+ has been a mixed bag thus far. Despite investing billions of dollars into original programming, Apple is yet to compete with the likes of Disney+, Amazon Prime, and Netflix, offering just a handful of original TV shows and movies compared to their catalogs of thousands of shows. And Apple knew it: until recently, the company had been refunding those who subscribed to the service in the form of $4.99 monthly credits. Now, as Apple begins to ramp up work on the service and introduce more content, the company is considering new arenas to enter into. One of those is live sport, and following on from the success of Amazon Prime, which has in recent years secured the rights to key games like Wimbledon and the Premier League. In the United Kingdom alone, where sports content is huge, Amazon gained almost 650,000 new subscribers after adding international rugby and football games to its service.