The nation’s largest retailer said that more of its doorbuster deals will be reserved for online, as a way to steer more shoppers away from its stores.
The discounter, based in Bentonville, Arkansas, will kick off the deals online Nov. 4, with new deals in stores on Nov. 7. The second event will begin online Nov. 11, followed by a similar sales event in stores Nov. 14. It will wrap up its discounts online Nov. 25 with new discounts in stores Nov. 27, the day after Thanksgiving and the traditional Black Friday.
Walmart said it will go back to limiting the number of customers inside its stores to 20% of the store’s capacity during the three big store events, as it had during the early phase of the pandemic. The stores will open at 5 a.m. during the three Black Friday events. It said customers will form a single line to enter the store. And workers will hand out sanitized shopping carts to customers. There will be so-called Health Ambassadors placed at entrances to greet customers and remind them to put on a mask.
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