You have chosen to distance yourself from the entry-level screen sizes. Is Vu aiming to be purely a premium TV brand in terms of tech and size?
We do have entry-level screen sizes but we are not a price warrior or low-cost player. Vu Televisions is a comprehensive TV and display brand and therefore our focus is on innovation, quality and design. The buyers for Vu TVs usually have a higher budget and want the latest technology in large sizes. Secondly, we are focused on a younger audience so the products have more software and hardware innovation than traditional televisions brands.
Abstaining from using brand ambassadors or evangelists, what spawned the CEO-model in you?
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The missing Link
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