MASTERING THE ART OF TV TECH
What Hi-Fi Sound and Vision|April 2022
Nishant Padhiar speaks to the Boss lady of India's very own luxury TV brand, Vu.
- Nishant Padhiar
MASTERING THE ART OF TV TECH

You have chosen to distance yourself from the entry-level screen sizes. Is Vu aiming to be purely a premium TV brand in terms of tech and size?

We do have entry-level screen sizes but we are not a price warrior or low-cost player. Vu Televisions is a comprehensive TV and display brand and therefore our focus is on innovation, quality and design. The buyers for Vu TVs usually have a higher budget and want the latest technology in large sizes. Secondly, we are focused on a younger audience so the products have more software and hardware innovation than traditional televisions brands.

Abstaining from using brand ambassadors or evangelists, what spawned the CEO-model in you?

この蚘事は What Hi-Fi Sound and Vision の April 2022 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は What Hi-Fi Sound and Vision の April 2022 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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