MASTERING THE ART OF TV TECH
What Hi-Fi Sound and Vision|April 2022
Nishant Padhiar speaks to the Boss lady of India's very own luxury TV brand, Vu.
Nishant Padhiar
MASTERING THE ART OF TV TECH

You have chosen to distance yourself from the entry-level screen sizes. Is Vu aiming to be purely a premium TV brand in terms of tech and size?

We do have entry-level screen sizes but we are not a price warrior or low-cost player. Vu Televisions is a comprehensive TV and display brand and therefore our focus is on innovation, quality and design. The buyers for Vu TVs usually have a higher budget and want the latest technology in large sizes. Secondly, we are focused on a younger audience so the products have more software and hardware innovation than traditional televisions brands.

Abstaining from using brand ambassadors or evangelists, what spawned the CEO-model in you?

この記事は What Hi-Fi Sound and Vision の April 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は What Hi-Fi Sound and Vision の April 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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