PHILLY HITS NEW HEIGHTS

Known for its rich history, Philadelphia also has its sights set firmly on the future

- HANNAH BRANDLER

Touch down in Philadelphia International airport and you are immediately reminded of the city’s history as the birthplace of the United States. Extracts from the Declaration of Independence, signed here in 1776, are emblazoned across the walls of the arrivals hall, beaming in blue light. Yet, as you drive towards downtown you’ll be met by a glistening glimpse of the city’s future. Far from inconspicuous, US cable giant Comcast’s new Technology Center dominates the skyline, towering above the rest of the city at 341 metres high.

If you haven’t heard of Comcast, you’ll certainly be familiar with its subsidiaries – NBC Universal, Focus Features and Dreamworks Animation, to name a few. In 2018, the Fortune 500 company expanded its European presence with the US$40 billion purchase of Sky, while next month it will join the streaming wars, launching NBC Universal’s Peacock service to rival the likes of Netflix and Apple TV Plus.

Founded in the 1960s by Ralph Roberts, Comcast has become the largest cable TV and broadband provider in the US and, since the Sky acquisition, possibly the world’s biggest provider of pay TV, according to Wharton School. It has also conquered the Philadelphian cityscape with two skyscrapers in the Center City business district – its corporate HQ, Comcast Tower, gained the US$1.5 billion Technology Center as a neighbour in 2018, designed by Norman Foster.