Muslim Friendly Travel - A Booming And Lucrative Industry

Muslim travel behaviour varies from other groups; they look for authentic experiences along with religious values while venturing to new horizons.

Halal tourism (in Islamic teachings Halal means permissible) caters to the specific needs of the Muslim travellers in adherence to their customs, allowing them to practice their faith while enjoying the luxuries of travel. Halal tourism is not just limited to religious pilgrimages. While seeking for personal growth, fresh experiences and new bonds, the outgrowing Muslim millenials are on the constant lookout for additional services that keep their culture and heritage intact. Halal tourism is not just restricted to Halal foods and non-alcoholic beverages but also includes Halal activities and hotels and destinations which provide worshipping facilities to Muslims like in shopping malls, airports, etc. It is both a challenge and an opportunity to the travel industry to find options that can adapt to their meal times during Ramadan and those options that provide separate pools for men and women.

Major source markets