Emerging Of The 'New Normal'

The hospitality industry in India has been witnessing reasonable growth for the past few years, with tremendous potential to grow manifolds in the future. India with its rich culture and diversity has been attracting a large number of tourists from all over the globe.

- Parveen Chander

We have also been recognized as a destination for spiritual tourism for international and domestic tourists. While the devastating impact of the pandemic on the hospitality industry is no secret and business is bouncing back from the lows it witnessed, it has changed fundamentally. Travel as we knew it has changed and we have to be prepared for a new normal. As one of the key contributors to the country's GDP and one of the largest sources of employment, the hospitality industry is an invaluable asset to India's overall economic development. And, the recovery of the hospitality and tourism industry is key to India's economic revival while further tapping into the travel and tourism potential of India. The pandemic has altered the landscape of the global travel and hospitality industry forever, forcing brands and companies to reimagine their businesses.

SAFETY

The enhanced safety and sanitation measures implemented across the industry gave consumers the confidence to travel. Recent reports suggest that most travelers considered this to be a key pre-requisite, with over 85% opting for reputed brands. IHCL hotels enhanced their stringent safety and hygiene standards through its Tajness: A Commitment Restrengthened program.

CONTACTLESS TECHNOLOGY