Your second cousin’s all over your FB feed – she has the ‘lipstick of your dreams’. Your old varsity roommate is hawking protein shakes on Insta. And that girl from pre-school’s here with an e-mail blast asking you to splurge on her new line of herbal supplements.
In the US, more than 18 million Americans are now in on this hustle, officially called direct sales or multilevel marketing (MLM). This is also a very popular stream of income for many South Africans. Here’s how it works: people looking to make money sign up to be sales reps for brands that don’t necessarily have physical stores. They pay an upfront cost for a whole bunch of merch ... that they then try to sell to make back their money and turn a profit. MLM employees can also get paid extra for recruiting other salespeople (you??).
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