The World Of Osman
Emirates Woman|September 2018

If there’s any designer who knows women, it’s Osman. With the opening of his new boutique in London, he talks bohemian heritage, the universal appeal of Middle Eastern glamour and why he thinks influencers are here to stay

Georgie Bradley
The World Of Osman

Besides the fact that you were born and bred in Britain, how does the world of Osman coalesce with the world of London?

I was born in the second city of England, Birmingham, and left to come to London to study at the age of 18. The world of Osman and the world of London co-exist in their contradictions very harmoniously. London is an amazing place to find inspiration, from its myriad of cultures and cosmopolitan outlook, it inspires and touches me in lots of ways.

It’s been 10 years since you made your London Fashion Week debut. Where did you want the brand to go at that time versus where it is now?

Fashion is probably the hardest business in the world. If you operate purely on a creative level, you become an ‘ideas’ brand. At some point you need to be more commercial, and offer a product that has a wider appeal that works for many more people, and brings more people into the fold. I think the brand has grown bigger than I previously anticipated, and we have managed to add different layers of conversation around fashion, art, diversity and sustainability.

Tell us about the House of Osman’s design concept. Who does it appeal to?

The House of Osman is really an amalgamation of experiences: a bookshop, a space for fashion and a gallery space for exhibitions. The last one was in collaboration with the Fiorucci Art Trust, where Italian artist Milovan Farronato curated a show for our opening from Nicoletta Fiorucci’s collection of some young and established artists. And then the clothes take centre stage. It’s really like being in someone’s home.

Why did you pick Fitzrovia?

この記事は Emirates Woman の September 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Emirates Woman の September 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

EMIRATES WOMANのその他の記事すべて表示
Ride the Wave
Emirates Woman

Ride the Wave

Hanalei Reponty-Gudauska could surf before she could walk. Embodying her love for the beach and water, she founded sustainable swimwear brand Abysse with her mother, Raphaele. At the heart of the brand is the aim to: “Produce less, produce well.”

time-read
6 分  |
July/August 2021
The Vacation Uniform
Emirates Woman

The Vacation Uniform

Totême and MATCHESFASHION conjure the perfect summer capsule collection

time-read
1 min  |
July/August 2021
Summer Skin
Emirates Woman

Summer Skin

The best in beauty to give you a make-up free, fresh summer glow

time-read
1 min  |
July/August 2021
Style & Substance
Emirates Woman

Style & Substance

With a focus on slowing fashion down, Dear Frances is the footwear brand delivering along with sleek and sophisticated styles

time-read
5 分  |
July/August 2021
The SUMMER Escape
Emirates Woman

The SUMMER Escape

Channel effortless ease with Isabel Marant’s new eyewear collection for SS21

time-read
1 min  |
July/August 2021
The Body Glow
Emirates Woman

The Body Glow

An edit of superlative products to let you shine inside and out this summer

time-read
2 分  |
July/August 2021
Impactful Skincare
Emirates Woman

Impactful Skincare

Sunday Riley is all about making an impact. The cruelty-free skincare brand “powered by science, balanced by botanicals” is dedicated to delivering measurable results

time-read
3 分  |
July/August 2021
Making Waves
Emirates Woman

Making Waves

Guia Cleps, Founder of Italian swimwear brand Reina Olga, on what inspired her to create form-fitting designs that champion every body shape

time-read
3 分  |
July/August 2021
Heat Proof
Emirates Woman

Heat Proof

The best SPFs to protect your skin

time-read
1 min  |
July/August 2021
A Greek Odyssey
Emirates Woman

A Greek Odyssey

A temple of relaxation, Amanzoe

time-read
1 min  |
July/August 2021