Watch This Space

It didn’t take long for fresh-faced Kaia Gerber, daughter of supermodel Cindy Crawford, to take to collaborations after her runway debut last year. The new ‘it’ girl is now coming at us with OMEGA watches

What’s the best fashion or career advice you’ve had from your mum?

My mum always just told me to follow my instincts and seeing how far it’s gotten her by doing the same has really shown me that I should listen to her.

Social media is something quite new in the fashion industry. How does it help you express your creativity?

I like to use social media as kind of a fun thing and I think it’s one of the only unfiltered things in the world, so I like to show people who I really am through that.

How does a watch help you express your personal style? Do you think a watch is still relevant for young women?