Owner: Janine Binneman
Startup costs: I sold my second-hand car to buy the basics from a friend’s mom who used to make jewellery as a hobby. I think it was about R15 000.
Turnover: R2,5 million – R3 million.
Websites:: jbjd.co.za and janinebinneman.co.za
After spending a gap year in Italy, Janine submitted a portfolio to the graphic design department at Stellenbosch University – which was when someone advised her that she would be better suited to jewellery design. ‘I was not impressed, but for once I actually listened,’ she remembers. ‘And it’s the best thing I ever did. I found my passion without even knowing it was destined for me.’ She completed her honours in Jewellery Design in 1996.
Janine’s business celebrates its 20th year in operation this year. It is split into a fine jewellery collection – Janine Binneman Fine Jewellery – and a ready-to-wear range, the JBJD Collection, which features personalised and inspirational text.
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