Linger (ie) Longer

Getting the foundation layer right can make all the difference to your outfit – and your confidence. Meet two entrepreneurs who are offering a new approach to lingerie.

- Tiffany Donson & Lucinda Dordley

It all began on a sweltering day when I was about to present to a room full of people,’ says Gugu Nkabinde. ‘I was wearing a white shirt, and was worried my underwear would show. So I layered a black long-sleeved top under my shirt.’ After discussing the scenario with friends, Gugu decided enough was enough. ‘Why couldn’t the underwear itself be the solution, not the problem?’

She searched for a brand that provided nude underwear for women with darker skin tones, and finally found one in the UK. ‘I paid almost R2300 for a bra and two panties!’ Never again, she decided. So at the end of 2016, she and a friend resolved to do something that would define their legacies, and Gugu Intimates was born.