Master Of Her Craft

Wella Professionals expert Swati Gupta may have learnt her entrepreneurial skills from her mother, but the credit for making the most of that is entirely her own. Read on as she chats about the Bodycraft chain of salons, the industry and more with HENA DESAI.

How did Bodycraft come into being?

After training extensively under Shahnaz Husain, my mother, Mrs Manjul Gupta, started Bodycraft out of her home in the year 1997, with the aim of providing effective skincare treatments. Through the encouragement she received from her clients and her own drive to succeed, she decided to take the business to the next step by establishing the brand and opening an exclusive outlet at Assaye Road, Bengaluru.

Over the years, my brother Sahil Gupta and I have joined the family business, with a unified vision of taking Bodycraft to new heights. Now, Bodycraft offers hair, skin, spa, nail, bridal, and dermatology/cosmetology services at 10 outlets across Bengaluru, also spreading its wings to other locations in India soon.

How do you thrive in such a competitive industry, and ensure that you stay at the top?

What makes our brand stand out are the four pillars on which we are built:

• Quality of services – Our beauty and wellness professionals have been trained by the best in the field. Along with our associations with top brands like Vidal Sassoon, System Professional, Malibu, Sebastian, Ainhoa, and Dermlogica, we ensure our experts undergo training, guaranteeing our clients only the best services and products.

• Consultation expertise – We endeavour to provide our patrons with effective and affordable solutions that are backed by genuine knowledge and research. Our team of professionals also undergo continual training and knowledge upgradations from the brands associated with us.