Fashioning The Future

Sustainability in fashion is no longer a nice gesture its the way forward. The green revolution is upon us, and those who are not on board will soon be left behind

- Lynette Botha

For Evelyn Mora, creating the first sustainable fashion week in the world was non-negotiable. Evelyn, at only 26, made it her mission to ensure that Helsinki Fashion Week (HFW) 2018 was as eco-conscious as possible. With solar panels to power the entire event, Teslas to chauffeur the industry who’s who back and forth, vegan catering made from food ‘waste’, and yoga sessions beside the sea in between shows, the team proved that living sustainably can still be sophisticated.

Located inside a former oil silo, HFW was anything but an ordinary fashion week. The eco-village concept was based on a circular economy and sustainable values, creating a micro-society that encourages connecting and co-creating between various industries. Also important to note is the fact that everyone behind HFW, including Evelyn, is a volunteer. They created and produced the entire showcase based on a shared vision and a passion to encourage change. At HFW, sustainable designers from all over the world united to display collections that were at once on-trend and ethical, proving that we’ve moved far beyond just hemp and bamboo alternatives.