New York City’s street meets-sophistication energy inspires the new H&M Studio collection. We chat to lead designer PERNILLA WOHLFAHRT
What environment captures your creativity best?
A creative environment that values curiosity and an open mind above all else. Fashion has this fascinating power to express personality, even the culture of the times, so everyone needs to be attuned to that to remain relevant. That means having a voracious appetite for art, architecture, music and history, and being aware of your surroundings whenever travelling – be it around the world or on your commute from home to work. In a creative environment, you need to be respectful of everyone else’s opinions and experiences, and above all, be kind. You get a lot more done when you’re genuinely nice to people, and we’re all much happier for it.
What is your personal style and does the collection reflect your fashion aesthetic?
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