Marketing Your Business

It is important to have an effective marketing strategy for your business

- Thulani Thabethe

ENTREPRENEURS want easy answers. They have the perception that there is a one magical approach that will bring them more business. But the truth is that not all the marketing platforms or strategies will yield immediate results, especially if they are not specific to your industry or product.

SELLING YOUR BRAND

Marketing is about attracting people to your brand. According to American author, Seth Godin, “Marketing is no longer about the stuff you make, but about the stories you tell.”

Understanding mindsets and perceptions helps you create a unique marketing strategy that is guaranteed to yield results. For example, in a country that was thought not to have a strong palate for coffee, an international coffee brand entered the market and changed this perception.

In less than two years, they have expanded into 10 outlets in South Africa.