Don't Tell Me I Can't!

We’re delighted to be working with JD Williams on a new partnership that could change the lives of Woman readers

- Kira Agass

There’s never been a better time to be 40-plus. It’s the age of defying rules and breaking down barriers, and, with this decade looking more promising than any before it, we’ve now partnered up with JD Williams for a fantastic new campaign. 

‘Don’t tell me I can’t’ is all about embracing our passions and refusing to let anything hold us back from pursuing them. Maybe you’ve always wanted to run a marathon, or travel the world – we’re here to inspire you to do just that, and to remind you that life can be as colourful as you make it.