The Savvy Self-Publisher

DEBRA ENGLANDER is a consulting editor for Post Hill Press and a book coach who advises authors on the publishing industry, whether they're self-publishing or seeking a traditional publisher. She lives in New York City.

- NITA WIGGINS

NITA Wiggins knew when she was eight years old that she wanted to be a reporter covering the Dallas Cowboys. Her interest in sports originated from spending time with her father, who coached her younger brother's basketball and baseball teams in Augusta, Georgia, where she grew up in the 1970s and '80s; on Sundays during football season she would sit with her father and watch games on TV for hours. After graduating from Augusta College with a degree in communications in 1986, Wiggins went on to work as a television reporter at several stations before getting her dream job in 1999 at KDFW TV-Fox 4 in Dallas, interviewing high-profile figures such as Muhammad Ali, Michael Jordan, Jackie Joyner-Kersee, Rosa Parks, and President Jimmy Carter. Wiggins shared a regional Emmy for Special Events Coverage in 2001 for her work on Fox 4's Cotton Bowl pregame show. After more than twenty years of on-air reporting, however, she grew disillusioned with the business and in 2009 moved to Paris, where she teaches journalism at the École supérieure de journalisme de Paris and other schools and regularly appears on French television.

I spoke with Wiggins about her book, Civil Rights Baby: My Story of Race, Sports, and Breaking Barriers in American Journalism, which was initially published by Casa Express Editions in 2019, and why she chose to self-publish the revised edition, which she released in 2021. For perspectives on the challenges of self-publishing, I turned to Sha-Shana Crichton, a literary agent in Washington, D.C., and Dawn Michelle Hardy, owner of the Literary Lobbyist, a publicity firm and literary agency in Charlotte, North Carolina.

The Author's Approach