Navigating the Brake Industry's Counterfeit Challenge: FeaturePrint Demo

In a recent interview with The BRAKE Report, Roei Ganzarski, CEO of Alitheon, the global leader in optical Al for counterfeit and gray market identification, shed light on the escalating issue of counterfeit brake parts infiltrating the automotive supply chain.

Brake parts form a crucial aspect of vehicle safety. Original Equipment Manufacturers (OEMs) meticulously test and subject these systems to stringent quality control to ensure their impeccable performance. Yet, the burgeoning gray market and counterfeit industry pose significant risks, with products that haven't undergone these rigorous tests and may fail when most needed. Roei Ganzarski, CEO of Alitheon believes the issue extends beyond individual vehicle safety, imperilling public health and the security of the automotive supply chain. "Bad actors distributing counterfeit and gray market parts threaten automotive supply chain security. The authenticity of safety-critical components like brakes could mean the difference between life and death," he explained.