Strengthening The Mix Of E-Components

Flash Electronics has partnered with Polish Group Elimen on technical grounds. Ashish Bhatia looks at the scope, expected to strengthen its mix of e-components.

- Ashish Bhatia

Flash Electronics caters to big names like Bajaj Auto, Volkswagen, Jawa, KTM, Audi, Eberspacher, BMW, Mahindra, Bosch, Nissan and Yamaha, Piaggio and Greaves Cotton. The company continues to be persistent with its EV aspirations as it was during the raging pandemic. Emerging stronger, albeit, with delays, out-of-control, it stayed put on the route of collaboration with niche EV companies. Aimed at enhancing and strengthening its EV component offerings to customers. The recent collaboration with Polish Group Elimen is a testimony to the company building a stronger foundation for its business prospects across the Passenger Vehicle (PV) and Commercial Vehicle (CV) segments. Averred Sanjeev Vasdev, Managing Director of Flash Electronics, "We are going to be the only company in India to be producing motors from four kW to 300kW along with high-end electronics." At Flash Electronics, Vasdev stated, the focus is on enhancing the product horizon from being the first to start parts production for electric two and three-wheelers to catering to e-buses under the 'Make in India' programme.

The company wants to further enhance this mix of e-components, from having a large number of parts like the traction motors, controllers, DC-DC converter and Brushless DC motors (BLDC).

On the infrastructure side, the company offers private charging station cooling applications. The new partnership with the Elimen Group will aid its progress on the CV mix of e-components, in particular.