After 10 years in the UK, Dacia is on a quest to reinvent itself, moving the brand away from its original 'budget' image towards 'value' - and key to that change will be a range of brand-new models.
We'll see the Romanian brand's Bigster full-size SUV arrive in 2025, crowning the line-up and allowing the next-generation Duster (set for a 2024 reveal) to grow in size. This will leave a space between the Duster and the brand's Sandero supermini which, in time, could be filled by a bona fide small SUV - an evolution of the firm's more off-road-inspired Sandero Stepway.
Speaking to Auto Express, Dacia's senior vice president, sales, marketing and operations, Xavier Martinet, said "We're actually trying to separate the Sandero and Sandero Stepway. It's something we've been doing regularly." He added: "We feel there's space to differentiate them more, so this is something we will investigate between the Stepway and the Duster."
As a result, expect the next-generation Stepway to take a sizeable step towards SUV camp, as our exclusive image shows. It will take elements of Dacia's recent rebrand when it comes to the treatment of the logo, headlights and grille, and mix these with styling cues inspired by the forthcoming Bigster flagship on a raised-up model around 4.1 metres long. This would put the newcomer at the heart of the compact SUV class as a rival to the likes of Ford's Puma and the segment-founding Nissan Juke.
この記事は Auto Express の March 15, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Auto Express の March 15, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
GR86 concept salutes Toyota rally heritage
TOYOTA has revealed a one-off concept at the 2024 Specialty Equipment Marketing Association (SEMA) show in Las Vegas.
MINI COUNTRYMAN
Hey MINI, you're a smash hit with grown-ups and little ones alike
CITROEN C5 AIRCROSS
Hybrid technology isn't new, but it has been improved over the years, thankfully
BARGAIN HUNT
The new Dacia Duster and MC ZS are the UK's cheapest small SUVs. Which makes more sense in hybrid form?
WORLD OF VOLVO
We make a trip to Sweden to visit Volvo's new museum and experience centre in Gothenberg
Audi RS Q8
FIRST DRIVE We put updated flagship version of brand's range-topping SUV through its paces on road and track
BMW M135
FIRST DRIVE Hot hatch's facelift brings mechanical tweaks to help it keep up with refreshed competition snapping at its heels
Volkswagen ID.7 Tourer
FIRST DRIVE Large EV estate has the space that families and business drivers crave, but a big battery isn't always good news
Dacia Spring
FIRST UK DRIVE The UK's cheapest EV is made for life in the city, but how does it fare everywhere else? We get behind the wheel
All-new Renault Clio spotted for the first time
The 2025 supermini will be a hybrid-powered alternative to the just-launched all-electric R5