As the last financial year recedes into the distance, Honda Cars India is set to post its second consecutive year of profits. The buoyancy is a sign that the company, which took the hard call of shutting down its Greater Noida factory in 2020 as part of its strategy to prioritise profitability over volumes, is getting back into shape.
For 55-year-old Takuya Tsumura, a Honda Motor veteran and one of the founding members of the Indian operations, it also marks a bittersweet return. Tsumura is back to defining the fundamentals of the business and charting a new direction for the company in the coming decade, something he did way back in 1997 as a young executive.
Tsumura says he is happy to return to a market that brings back fond memories of establishing the Honda brand. But unlike in his previous innings, in which he had the luxury of working on a clean slate, this time around the Honda Cars India CEO and President has to lead the brand amid intense competition after a couple of mishits to break into the mainstream market.
この記事は Autocar Professional の 1st May 2023 版に掲載されています。
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この記事は Autocar Professional の 1st May 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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