Bigster begins Dacia expansion

Large SUV will bring new buyers to value brand and precede two more new models

The Bigster is one of trio of new cars coming T from Dacia that will kick-start an ambitious push to expand its footprint in the crucial C-segment while reaffirming its commitment to accessibility.

Expanding in this market (in which it currently sells only the Duster SUV) will help the Romanian value brand to build on its rapid growth in Europe. This will allow Dacia to better compete with similarly positioned rivals (such as Skoda and Suzuki) that cater to wider target markets with more expansive model ranges.

Devised as a rugged but road-focused rival to the likes of the Peugeot 5008 and Skoda Kodiaq, the Bigster will be the largest and most expensive model in the Dacia portfolio when it is launched in early 2025. But it will still embody the same value-for-money ethos as its Duster, Sandero hatchback and Jogger MPV siblings - a characteristic that Dacia bosses highlight as a key tenet of the brand's appeal.