Chinese car-making giant Chery believes that its Omoda and Jaecoo brands can succeed in winning over UK buyers, thanks to a bespoke tuning process, high levels of kit and a focus on customer service.
The Omoda 5, a Nissan Qashqai-rivalling SUV, will be the firm's first model to launch in the UK shortly, followed by the Jaecoo 7 from its more 4x4-inspired sister brand. Both those models will be offered with a 1.6-litre petrol engine, while there will also be an electric Omoda E5.
From there, the Omoda and Jaecoo ranges will grow rapidly. The large Omoda 9 is also due this year, followed by a smaller 3 and a mid-size 7. Meanwhile, the Jaecoo lineup will expand with a smaller 5 and larger 8. Models from both brands will variously feature petrol, hybrid and electric powertrains.
Peter Matkin, Chery's vehicle dynamics chief, said the firm has put a major focus on ensuring its cars are adapted to the tastes of UK and European buyers, both in terms of driving dynamics and interior technology. The firm has established a European technical centre in Frankfurt, Germany, run by specialists in noise, vibration and harshness (NVH), vehicle dynamics and electric vehicle charging.
この記事は Autocar UK の April 10, 2024 版に掲載されています。
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この記事は Autocar UK の April 10, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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