The Seat brand will live on in the future with a lower-cost electric car positioned below the Cupra range.
Seat and Cupra boss Wayne Griffiths sought to put an end to speculation about the future of the Seat brand once and for all by confirming the likelihood of such a model in the future. That speculation was in part fuelled by the chairman of Seat SA (parent company of Seat and Cupra), Thomas Schäfer, who said last year that "Seat's future was Cupra".
That future beyond today's range of Seat models, said Griffiths, will take shape when lower-cost electric cars can be made profitably.
"The €20,000 question is when Seat needs to be on the table and as part of the answer," Griffiths told Autocar.
He said that while the focus of the Seat group will remain on Cupra for the foreseeable future because it is simply more profitable, Seat will return to the fore when electrification reaches lower-priced segments and there is suitable demand for such products.
この記事は Autocar UK の May 15, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Autocar UK の May 15, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Poster car that went from rusty to trusty
One evening, two years ago, George Pappas was being driven down his local high street by a mate and mulling over whether to replace his Mk4 Golf diesel, a recent purchase that was boring him to death, when his girlfriend, also in the car, spotted an old BMW 3 Series at the side of the road with a 'for sale' sign in the window.
THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF
The current-gen XC90 has been on sale since 2015 for good reason
GENESIS ELECTRIFIED G80
Where the story begins, in the Hyundai premium marque’s luxury saloon
LEXUSLBX
Can you shrink premium quality to fit an SUV this small? We now know
Rolls boss ready to 'define the next chapter'
Nine months into the job, Rolls-Royce CEO and car guy Chris Brownridge tells STEVE CROPLEY what he's learned and where the firm's heading
Once more, with feeling
AC Cars' recreation of the classic MkII Cobra is at first glance a faithful facsimile of a 1960s performance benchmark. SIMON HUCKNALL drives it
MERCEDES-BENZ CLE
Does a PHEV set-up work in a coupé that exudes such old-school vibes?
ANALOGUE SUPERSPORT
Lotus Elise specialist uprates 1990s icon with an eye on track days
ALPINE A290
The hot hatch is alive and well, and living in France. On both road and track, there's much to savour`
UK HANGS ON TO OLD CARS
Average car age climbs as high prices dampen demand for new models