THE ORIGINAL PEPPER PIG
Autocar UK|February 01, 2023
The Mk1 Cayenne shaped modern Porsche-yet, says Mark Pearson, it's just £2000
Mark Pearson
THE ORIGINAL PEPPER PIG

Beauty, they say, is in the eye of the beholder, which might have been writ large in Porsche HQ when it first launched the Cayenne to an incredulous world in 2002.

It was Porsche's first SUV and naturally, being a Porsche, it was expensive, it was ritzy, it was glitzy, it had pretty powerful engines and it was less than fuel efficient. What it wasn't was low and sporty and particularly good-looking and, as a result, it attracted much opprobrium from both the press and Porsche aficionados for its funny face and slab-sided SUV-ness.

No matter the public liked it, the gamble paid off and this and successive generations of Cayenne have gone on to shake their money maker most handsomely for Porsche, such that no respectable middle-class driveway would now be seen without one.

この記事は Autocar UK の February 01, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Autocar UK の February 01, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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