Volvo's focus on 'digital seatbelt'
Autocar UK|January 11, 2023
Techie CEO bets on code and chips to enhance safety; aims to win younger buyers
JAMES ATTWOOD
Volvo's focus on 'digital seatbelt'

Volvo CEO Jim Rowan has said the car maker's in next-generation house software will be its "three-point digital seatbelt" in driving future product and safety innovations.

The Briton was a surprise choice to replace Håkan Samuelsson at the Swedish firm in March last year, given all of his previous experience had been in the tech industry, most recently at Dyson.

Speaking to Autocar for the first time, he said he wants the EX90-Volvo's new flagship and first bespoke EV - to lead the automotive industry's technological charge.

The £96,255 SUV - which is also key to Volvo's target of selling 1.2 million cars (600,000 EVs) per year by 2025 - is described as a "software-driven" vehicle.

この記事は Autocar UK の January 11, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Autocar UK の January 11, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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