A Curveball to SUVs?

We took the Tata Curvv.ev from the confines of a congested suburb and out into the serenity of Udaipur in Rajasthan to find out whether the coupé-SUV can make a splash among an armada of established SUVs

- Gaurav Davare

WHEN IT COMES to the SUV body style, it’s one a lot of people are familiar with and over recent years has been a dominant presence in the automotive space, the world over. Even in India, SUVs generally rule the roost and plenty of segments, including the mid-size SUV space, are hotly contested.

Tata Motors have decided to have a proper crack at it and they’ve done it in their own trendsetting way in the form of a coupé-SUV. Called the Tata Curvv, it is a big statement from Tata Motors as it is one of only two mass-market coupé-SUVs in the country hot off the launch of the Citroen Basalt. Of course, with Tata pushing into the EV space, they’ve launched the all-electric version, the Curvv.ev before the combustion (ICE) version. Does the Curvv.ev stand out enough as a coupé-SUV to really throw a curveball to the competition? Let’s find out.

In quite an apt way the “Virtual Sunshine” body shade really makes the Tata Curvv.ev easy on the eyes with a different variation of blue around a variety of scenic lighting scenarios around Udaipur. Looking closer, it bears a striking resemblance to the Nexon.ev with that connected LED DRL strip, the minimalist grille panel and the headlight housing. While it’s not a bad thing to take such an inspiration as it does look futuristic, having a bit more individuality would’ve helped it stand out further.