MAHINDRA EXCELS WITH SUPRO PROFIT TRUCK

WITH SUPRO EXCEL, M&M IS CONFIDENT OF ENHANCING CUSTOMER PROFITABILITY IN THE SUB-TWO-TONNE SEGMENT. PRAJAKTA CHAVAN RANE HIGHLIGHTS THE USPS OF THE NEW ENTRANT.

Following the success of Mahindra Supro CNG DUO (launched in June 2023). Mahindra & Mahindra Ltd. (M&M) launched the new Supro Profit Truck Excel series in both the Diesel and CNG Duo variants. Building on the capabilities of the Supro platform, the Profit Truck Excel series has been designed to redefine last-mile connectivity with claimed superior power, exceptional style, best-in-class safety and comfort as its USPS.

Offering competitive pricing to its broader customer base, the Supro Profit Truck Excel series' diesel variant is priced at Rs 6.60 lakh (Ex-showroom Pune) and the CNG DUO variant at Rs 6.92 lakh (ex-showroom Pune).

Following the success of the Supro CNG Duo, which has contributed to a six-fold increase in the brand's volume, the new Supro Profit Truck Excel reinforces Mahindra's commitment to offering versatile platforms with multiple engines and fuel options, modern style, advanced safety, and technology features.

The company has grown above industry average. "We are delighted to announce that in the last six months, we have witnessed growth in the market share, despite de-growth in the industry.

Currently, we have 20 percent of the market share in the sub-two-tonne category. We are offering sturdier vehicles, more load capacity, better mileage at a better price to the customer in this segment," mentioned Baneswar Banerjee, Vice President and National Head Sales at Mahindra & Mahihindra Ltd. ( Automotive sector).