The Kellogg Company officially became Kellanova and WK Kellogg Co. in 2023, after the Board of Directors approved the pending separation into two independent, publicly traded companies.
As Kellanova, the company envisions a new era with a more growth-oriented portfolio, marching forward with a renewed vision and strategy, and an energised organisation grounded by a winning culture and its founder’s values. The company has an ambitious plan to build on the strong brand equity and legacy savoured over the previous 117 years as Kellogg Company.
The Rebranding Efforts
As an organisation, the rebranding from Kellogg to Kellanova is something done at the global level, keeping in mind the way the food industry is moving. Kellogg’s cereals like Coco Pops, Froot Loops, Sultana Bran, and Crunchy Nut will remain unchanged, displaying Kellogg’s logo, but will fall under the cereal business. Whereas Kellanova will now specialise in delightful snacks such as Pop Tarts, LCMs, and KTime bars designed for an on-the-go lifestyle.
この記事は BW Businessworld の 24 August 2024 版に掲載されています。
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