IN 2021, DENTSU Group’s Indian division was hit with a series of departures of senior-level executives, sparking rumours and uncertainty about the fate of agencies and talent within the group. Narayan Devanathan, who had assumed leadership following the departure of several familiar figures, eventually moved on from the organisation.
In May 2023, the agency named Harsha Razdan as the Chief Executive Officer for its South Asia office, filling a position that had remained vacant since September 2021. Moreover, Devanathan also returned to the company in a consulting capacity as the group’s Chief Strategic Advisor.
With these strategic changes, Dentsu South Asia is now seeking to transform itself a marketing and tech-focused consultancy. Through a client-centric approach, focus on collaboration and commitment to technological innovation, Dentsu is aiming to redefine its role in the advertising industry, setting the stage for a transformative future.
BW Businessworld recently caught up Harsha Razdan, CEO of Dentsu South Asia, who discussed, among other things, the strategic vision behind the company’s ‘East Meets East’ strategy, the shift from a traditional advertising agency to a marketing and tech-focused consultancy and the role of marketing and technology in their vision for 2024 and beyond.
The Homecoming
この記事は BW Businessworld の January 13, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は BW Businessworld の January 13, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.