Drools Pet Food asserts its dominance in the pet foods industry, with its 38 per cent market volume, worth 17 per cent in value terms. Achieving remarkable financial milestones, the company earned Rs 500 crore in revenue in FY2023, with projections soaring to Rs 700-750 crore for the current fiscal. Furthermore, Drools recently got a significant boost, raising $60 million in funding from L Catterton, consequently valuing the company at a substantial $600 million. In an interview with BW Businessworld, Shashank Sinha, CEO of Drools Pet Food, discusses the company’s role in transforming pet care, the influence of investments on industry growth, and the brand’s strategies for leveraging investor interest to drive future expansion and innovation.
Transforming Pet Care
Drools has spearheaded a transformation in the pet care industry by emphasising quality nutrition in response to the trend of treating pets as family. We offer a wide range of products for different dietary needs, life stages, breeds, and health requirements, ensuring top-notch ingredients and strict quality control. Our “Back of the Pack” campaign encourages pet owners to understand the listed ingredients in pet food for essential nutrients.
We ensure nationwide accessibility through e-commerce, including quick commerce platforms for swift replenishment, and strong distribution in retail channels including specialty stores, veterinary clinics, supermarkets, and pharmacies. Besides, digital advertising is key to our marketing, helping us reach a broad audience, along with collaborations with celebrities, veterinarians, and breeders to educate pet parents on balanced nutrition.
ãã®èšäºã¯ BW Businessworld ã® April 06, 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ BW Businessworld ã® April 06, 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in Indiaâs electric vehicle (EV) ecosystem, Bhavish Aggarwalâs Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
Indiaâs index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, âWe cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.