MARKETING MUST focus back on ideas that move businesses. Younger talent is taking this a notch further while also injecting benchmarks around performance, personalisation and creating experiences at scale and making the marketing rupee work harder. BW Marketing World focuses on these upcoming marketers whose strategic and creative acumen is making a difference in the BW Marketing 30 under 30 Awards 2023. On the back of a jury-led process, the award winners were announced in a ceremony on November 30, 2023, in New Delhi. The inaugural edition of the BW Marketing 30 under 30 2023 Awards received 210 entries.
Of these, 80 were shortlisted in the first screening and 54 entrants were presented to the jury members. Following these deliberations, the jury decided on 30 marketers whose work made a difference to their organisations, in the last year. Amit Tiwari, Global Head of Marketing Demand Centre, Tata Consultancy Services led the deliberations as Jury Chair. The jury panel comprised Madhu S. Dutta, Head of Marketing & GM - Brand, Media & Digital Social, Raymond; Nitin Sethi, Chief Digital Officer of Consumer Businesses, Adani Group; Revathi Raghunath, CMO, Randstad India; Sapna Arora, Chief Client Officer, Dentsu; Shivam Ranjan, Head of Marketing - Asia Pacific, Motorola Solutions; Sumeet Pahwa, Head - Brand, Social & Media, Tata Tele Business Services, Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media and Noor Fathima Warsia, Group Editorial Director, BW Businessworld.
INFUSING TECH MARKETING WITH GEN ZAPPEAL
Abhishe Kumar, Head of Marketing, CEO's Office, 4700BC Age:27
4700 BC's Abhishek Kumar advocates merging tech with Gen Z preferences for transformative experiences
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MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
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And the Nobel Prize Goes to AI
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Ola Electrified
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Sharp Slide in Industrial Output on Eve of Deepavali
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Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, âWe cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.