MARKETING MUST focus back on ideas that move businesses. Younger talent is taking this a notch further while also injecting benchmarks around performance, personalisation and creating experiences at scale and making the marketing rupee work harder. BW Marketing World focuses on these upcoming marketers whose strategic and creative acumen is making a difference in the BW Marketing 30 under 30 Awards 2023. On the back of a jury-led process, the award winners were announced in a ceremony on November 30, 2023, in New Delhi. The inaugural edition of the BW Marketing 30 under 30 2023 Awards received 210 entries.
Of these, 80 were shortlisted in the first screening and 54 entrants were presented to the jury members. Following these deliberations, the jury decided on 30 marketers whose work made a difference to their organisations, in the last year. Amit Tiwari, Global Head of Marketing Demand Centre, Tata Consultancy Services led the deliberations as Jury Chair. The jury panel comprised Madhu S. Dutta, Head of Marketing & GM - Brand, Media & Digital Social, Raymond; Nitin Sethi, Chief Digital Officer of Consumer Businesses, Adani Group; Revathi Raghunath, CMO, Randstad India; Sapna Arora, Chief Client Officer, Dentsu; Shivam Ranjan, Head of Marketing - Asia Pacific, Motorola Solutions; Sumeet Pahwa, Head - Brand, Social & Media, Tata Tele Business Services, Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media and Noor Fathima Warsia, Group Editorial Director, BW Businessworld.
INFUSING TECH MARKETING WITH GEN ZAPPEAL
Abhishe Kumar, Head of Marketing, CEO's Office, 4700BC Age:27
4700 BC's Abhishek Kumar advocates merging tech with Gen Z preferences for transformative experiences
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Gauging Trumponomics For India
Despite some shortto mediumterm headwinds in trade and immigration, the broader Indo-US vision of counterbalancing Chinaâs influence is expected to ensure continued cooperation under Trump 2.0
Reflections on Consciousness and Creation
Indian-American DEEPAK CHOPRA on the nature of the universe, the digital fabric of existence, and the power of a conscious mind
MORE TAKE TO DRIVING IN STYLE
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An ENRiching Outlook
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Paving the Path to a Sustainable Future
Salesforce's ESG journey has made an impact beyond the company. SUNYA NORMAN, SVP of ESG Strategy and Engagement at Salesforce, shares more on how the tech giant integrates sustainability into its core operations, supporting global goals while empowering employees
LEADERSHIP TRANSITION AT XIAOMI INDIA
Xiaomi India is experiencing a leadership evolution, beginning with Muralikrishnan B's departure as President by the end of 2024. This change underscores Xiaomi's shift towards nurturing local talent amidst dynamic global shifts. The story tracks key transitions from Manu Kumar Jain's leadership to Muralikrishnan B's impactful tenure, along with recent strategic hires, highlighting Xiaomi's alignment towards market adaptability and consumer focus
WEAVING SUSTAINABILITY
Once a modest home textile manufacturer, Jindal Worldwide has evolved into a vertically integrated textile powerhouse, spanning critical segments of the yarn and fabric value chain
FORCE FOR GOOD
FY24 saw capacity expansions for Century Enka in nylon and polyester segments, along with investments in modernisation, renewable energy, and safety initiatives
REIMAGINING TOMORROW
For V-Guard, tomorrow signifies progress, driven by today's actions, setting the foundation for future growth and value creation for all stakeholders