With a substantial investment of Rs 50 crore already allocated, with Rs 25 crore designated for assets and operational expenses, Zigly is poised for significant growth. The brand’s ambitious plans include injecting an additional Rs 100 crore this year, with a determined goal of achieving break-even by 2025, emphasising its steadfast commitment to expansion and long-term sustainability.
In an exclusive interview, Pankaj Poddar, Group CEO of Cosmo First – Zigly’s parent company, divulges the brand’s strategic approach to targeting Tier-II markets, its proactive measures in organising the sector, and provides insights into investor sentiments regarding the industry’s prospects. Excerpts:
Zigly’s expansive strategy focuses on Tier-II markets. What drives pet care brand expansion, and how is Zigly building a nationwide experiential pet care ecosystem?
The pet care industry is evolving into an emotional business, emphasising experiences over products. With rising pet adoption rates, brands must guide pet parents, offering comprehensive solutions to ensure pet comfort and safety. In India, where word-of-mouth is key, creating memorable experiences is crucial.
Zigly addresses the unorganised market by offering a comprehensive pet care ecosystem, including veterinary services, grooming, training, and products. Unique house brands like Zigly Lifestyle and Furpro enhance the 360-degree experience. Zigly plans to expand nationwide, providing both online and offline access to its ecosystem.
この記事は BW Businessworld の April 06, 2024 版に掲載されています。
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この記事は BW Businessworld の April 06, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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