Samantha Rivera was studying engineering in Mexico in 2020 when a group of friends convinced her she could draw an audience by streaming herself playing Call of Duty, the video game she played in her spare time. Rivera set up channels on Amazon.com Inc.’s live-streaming service Twitch, which caters to gamers, and Alphabet Inc.’s YouTube and Facebook Gaming. They took off so quickly that she soon began to question whether she should really devote so much time to her studies.
“The first time I told my parents I wanted to drop out, they said I was nuts,” says the 24-year-old, who goes by the name “Rivers_gg” online. But her channels, where she plays video games, laughs at memes, and watches soccer, continued to grow. “I kept studying for a semester, and after I said I couldn’t do both things, they understood,” she says. She’s now one of the top 100 most popular Twitch streamers in the world, according to TwitchTracker, streaming almost every day for an average audience of about 19,000 live viewers.
Rivera’s success comes amid a broader spike in interest in Spanish-language streaming on Twitch, which says it’s the fastest-growing language on its service. From 2019 to 2022, the audience for Spanish-language Twitch livestreams increased sixfold, and Spanish shot up from the seventhmost-watched language category on the site to the second, behind English.
ãã®èšäºã¯ Bloomberg Businessweek US ã® February 06, 2023 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Bloomberg Businessweek US ã® February 06, 2023 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers