DECODING BRAND RAJINI
Business Today India|November 12, 2023
RAJINIKANTH, ONE OF THE HIGHEST PAID ACTORS IN ASIA, COMMANDED A COOL ₹110 CRORE FOR HIS LATEST OUTING, THE SUPER HIT JAILER. WHAT DRIVES THE ENDURING BRAND VALUE OF THIS 72-YEAR-OLD SUPERSTAR?
- VIDYA S.
DECODING BRAND RAJINI

A SIMPLE BUT STYLISH man is a conductor on bus number 10A in erstwhile Bangalore (now Bengaluru). Elsewhere, an innocent milkman leads a contented life.

One day, the conductor’s bus-driver friend urges him to join the Adyar Film Institute in Madras (now Chennai). Another day, the milkman’s wealthy hotelier best friend betrays him.

The aspiring actor gets noticed by the noted Tamil film director K. Balachander, who offers him a role in his movie and rechristens him. The enraged milkman vows to become more successful than his friend.

The actor ascends from negative roles to stardom, acting in more than 170 films over the next 50 years. The milkman toils over the next 15 years to become a wealthy hotelier, while his friend descends into a downward financial spiral.

The reigning ‘superstar’ of the Tamil film industry makes fans go crazy well into his twilight years. The milkman wins the challenge and reconciles with his repentant friend.

These are both tropes of a rags-to-riches story worthy of a commercial potboiler. But one is the real-life tale of Shivaji Rao Gaekwad who became ‘Rajinikanth’. The latter is the plot of the 1992 film Annamalai that transformed him from a star into the aforementioned superstar.

この蚘事は Business Today India の November 12, 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Business Today India の November 12, 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

BUSINESS TODAY INDIAのその他の蚘事すべお衚瀺
"IF ANYONE WANTS TO INVEST, COME TO HYDERABAD"
Business Today India

"IF ANYONE WANTS TO INVEST, COME TO HYDERABAD"

Telangana CM Revanth Reddy's global ambitions, AI, green energy, and how Hyderabad is positioning itself as a premier business and innovation hub

time-read
2 分  |
February 16, 2025
Where Food Meets Magic
Business Today India

Where Food Meets Magic

THE FOOD AT THE ROCA BROTHERS' RESTAURANT IN GIRONA TRANSCENDS THE ORDINARY TO BECOME PURE MAGIC

time-read
4 分  |
February 16, 2025
"INDIA SHOULD CONSIDER LAND POOLING MODEL"
Business Today India

"INDIA SHOULD CONSIDER LAND POOLING MODEL"

Andhra Pradesh (AP) minister Nara Lokesh talks about what governments can learn from the state about overcoming the land availability challenge

time-read
1 min  |
February 16, 2025
Breaking Barriers: The Extraordinary Journey of Pulkit Prakash
Business Today India

Breaking Barriers: The Extraordinary Journey of Pulkit Prakash

In an era where success often seems predetermined by privilege, Pulkit Prakash's journey from modest beginnings to legal eminence challenges conventional narratives. His remarkable transformation into the founding partner of Niti Bodh, a prestigious law firm, demonstrates how unwavering determination can reshape destinies.

time-read
2 分  |
February 16, 2025
"Keep the company's imperatives in mind first"
Business Today India

"Keep the company's imperatives in mind first"

Westlife Foodworld Limited is a fast food restaurant holding company

time-read
1 min  |
February 16, 2025
Beyond the Scalpel: How Dr. Unmesh Takalkar Revolutionized Healthcare in Central Maharashtra
Business Today India

Beyond the Scalpel: How Dr. Unmesh Takalkar Revolutionized Healthcare in Central Maharashtra

In an era where medical excellence often leads to overseas opportunities, one doctor chose a different path - transforming his homeland's healthcare landscape instead of seeking personal fortune abroad. Dr. Unmesh Vidyadhar Takalkar's journey from a bright medical student to a pioneering healthcare visionary in Marathwada stands as a testament to the power of purpose-driven leadership.

time-read
2 分  |
February 16, 2025
"Fils WILL MAKE A COMEBACK, MAYBE THIS YEAR"
Business Today India

"Fils WILL MAKE A COMEBACK, MAYBE THIS YEAR"

Veteran investor Madhusudan Kela, Founder of MK Ventures, on Union Budget 2025-26, the future trajectory of the market, the Indian economy and more

time-read
7 分  |
February 16, 2025
"TAX CUT TO PUT MONEY INTO PEOPLES' HANDS"
Business Today India

"TAX CUT TO PUT MONEY INTO PEOPLES' HANDS"

Tuhin Kanta Pandey, Finance and Revenue Secretary, and Arunish Chawla, Secretary of DIPAM, explain the macro philosophy of the Budget

time-read
2 分  |
February 16, 2025
A BONANZA FOR THE MIDDLE CLASS
Business Today India

A BONANZA FOR THE MIDDLE CLASS

THE GOVERNMENT INCREASED THE TAX EXEMPTION LIMIT TO 12 LAKH AND REVISED RATES LOWER UNDER THE NEW TAX REGIME IN THE BUDGET FOR FY26. WITH A NEW INCOME TAX BILL ON THE WAY, WHAT DO THE MEASURES MEAN FOR TAXPAYERS?

time-read
6 分  |
February 16, 2025
Expect Private Investment Cycle To Pick Up
Business Today India

Expect Private Investment Cycle To Pick Up

The government's budgetary strategy focusses on modification and moderation, a fine balance between the long term and the short term

time-read
3 分  |
February 16, 2025