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Business Today India|April 14, 2024
The 17th edition of IPL is seeing Disney and RIL battle each other one last time for ad revenue, but the General Elections may spoil this party
- KRISHNA GOPALAN
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THE 2024 EDITION of the Indian Premier League (IPL) is the last time two media giants—Disneyowned Star India and Reliance Industries’ (RIL) Viacom18—are fighting it out as rivals for a share of the advertising pie. After the announcement of the $8.5-billion deal in February, RIL’s media business and The Walt Disney Company will merge their India operations, with the former holding majority control.

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7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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