INDIAN PERSONAL CARE start-up The Good Glamm Group appears to have pulled off a coup, by entering a joint venture with tennis great Serena Williams. The new entity, called Wyn Beauty, aims to capitalise on the growth in the US beauty market.
Though the terms of the arrangement have not been disclosed, it marks a shift from the traditional brand ambassador approach since Williams has put in money to be an equity partner. This could ensure a higher and more meaningful commitment. Williams, 42, is a winner of a record 23 Grand Slam singles majors and is acknowledged as not just among the best but a very influential name in the world of tennis.
この記事は Business Today India の April 28, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Business Today India の April 28, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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